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Brand Building Strategic Approach

A brand commonly known as a product name, organization, or person could deliver a unique service or benefit for its audience. Brands should have unique characteristics and themes to identify by common people. The brand could be evolved through proper market strategy by empathizing with customer needs and pain points. I disclosed brand types, the …

Psychology of Gestalt Principle for UI UX Design

Gestalt Principles influence people’s perceptions based on knowledge. Gestalt psychology helps to focus on complex objects and perceive them as a whole. Psychology can be implemented for different types of applications like product design and medical therapy. Gestalt principle formed by many factors, people experience, current environment, thoughts and needs. Gestalt therapy focuses on the present. …

Types of Dark Patter in UI UX Design

In this above video explained about dark pattern that kills user experience. Product owner how they manipulate users to get benefit for them and frustrated users. While designing website and mobile apps, we structure and organize content and design elements to access easily by end user to be completed desired action efficiently. In contrast, some …

User Interface Navigation / Menu Selection Factors

Just spend few minutes of your time to learn navigation types and its merits and demerits. Navigation types  and which one wins over other with regards to usability There are different factors involves to consider when choosing navigation types 1.Visual Scanning  (WHERE they start to see and end)2.Visual Fixation  (where eye spots in user interface, …

Brain Reward System : Influencing Sales and User Experience

Ecommerce people create attitude to buy online products by rewarding and making customer happier.They are inducing our brain and making addict by understanding human psychology and brain reward system they way how it works Brain Reward System of the brain are a group of structures which are activated whenever we experience something that is rewarding,such …

Anti User Interface Patterns and Issues

Some designers mistakenly define some UI pattern that will become a hindrance to user.Anti UI patterns may trigger users to reach the wrong target or will become an impediment to reaching the goal. Unintended RoutingWe see many websites routing users to different websites that they unexpected. Designers or product owners may have a tricky selling …

Usability Metrics and Measurement Techniques

In this video, discussed about usability metrics and how this helps to improve user experience and conversion rate. Usability framework is a tool centered around a user who will interact with a particular product or a service in a specific context. It measures the usability of a product or service by capturing and creating benchmarks …

Masculine Feminine Design

The use of generalizations masculine versus feminine design is about audience expectation and perception what we determine. There are some elements which makes difference in persuasion of gender Color Gender color stereotypes affects user perceptions Light blue for newborn boys and pink for newborn girls. When they grow, the colors widen to blue, red, and green …