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User Interface Navigation / Menu Selection Factors

Just spend few minutes of your time to learn navigation types and its merits and demerits. Navigation types  and which one wins over other with regards to usability There are different factors involves to consider when choosing navigation types 1.Visual Scanning  (WHERE they start to see and end)2.Visual Fixation  (where eye spots in user interface, …

Brain Reward System : Influencing Sales and User Experience

Ecommerce people create attitude to buy online products by rewarding and making customer happier.They are inducing our brain and making addict by understanding human psychology and brain reward system they way how it works Brain Reward System of the brain are a group of structures which are activated whenever we experience something that is rewarding,such …

Anti User Interface Patterns and Issues

Some designers mistakenly define some UI pattern that will become a hindrance to user.Anti UI patterns may trigger users to reach the wrong target or will become an impediment to reaching the goal. Unintended RoutingWe see many websites routing users to different websites that they unexpected. Designers or product owners may have a tricky selling …

Usability Metrics and Measurement Techniques

In this video, discussed about usability metrics and how this helps to improve user experience and conversion rate. Usability framework is a tool centered around a user who will interact with a particular product or a service in a specific context. It measures the usability of a product or service by capturing and creating benchmarks …

Atomic Design Methodology

Atomic Design leverages to Setup Design System

As Broad Frost defined Atomic Design methodology which guides to streamline UI elements standards and re-usable to across the application. Atomic methodology leverages to define design system which would have UI elements, components, design principle, color scheme etc. The library can be easily integrated in multiple application which is developed under the design system. Atomic …

UI UX Design Principle | Cognitive Science: Data Chunking

‘Chunking’ means breaking up content into small, distinct units of information , instead of presenting whole and undifferentiated information items. Presenting content in chunks makes scanning easier for users and can improve their ability to comprehend and remember it. You can learn more about Data chunking in this video how this is influence your brain and memory.

UX Design Validation : AB / Split design Testing

AB Testing Comparing two different versions of a designs with different user group and see which version performs the best. AB testing can be done with any product, it can be Initial prototype design, live ecommerce website or any physical products. Create hypothesis what you want to test with users and validate which performs best …

Video Lesson: User Centered Design(UCD)

UCD is explicit understanding of the users, tasks and environment in which product being used When we start create something, first we need think who is going use, what they need and expect Empathy user  for user insights, this can be done by various research mythologies . Majorly categorized as qualitative and Quantitative research, qualitative …

James Gibson, Don Norman: Affordance a usability principle which makes more turn around

What is affordance ?Affordances are properties of objects, elements which shows actions for users who interact to complete actions. Affordances are defined what actions possible to take without additional instructions. Psychologist James Gibson coined “affordance” in 1977, stated as All Action possibilities with an object based on users’ physical capabilities“When affordances are taken advantage of, …