Youthfit is a fashion designer and tailor who serve direct customer needs. The focus requirements of day-to-day clothing, festival and bridal clothing as well. Youthfit is initially set up business for fulfilment of local customers. They had challenge to expand in their business and continue in service when they stuck into covid-19 pandemic period. They thought out and reached us to develop web portal where can receive customer requirements and deliver remotely. Goal has been set consistently deliver a seamless experience as compare to direct visiting the shop.
GOAL
Jack cooper initiated to develop application to monitor shipping vehicle so that manage shippers, vehicle owner and improve the customer satisfaction. Jack cooper business goal to beat business competitors and expand business throughout the country.
PROCESS
DISCOVER
We get into research user to understand what they need, paint points really facing for clothing service need, we did interview and survey to gather user insights. Major of user they approach for customized clothing needs and expect latest fashion trend clothes. Youthfit made clear to make easy and frictionless interaction when user place the order and updating clothes measurement in online.
DEFINE
While acquainting ourselves with the objective of brand Youthfit, we studied their existing product categories and competitor products. Since, this was an e-commerce platform meant for mass crowd, it was extremely crucial to categorize the offerings appropriately and ease the user navigation.
We created gender and age category based user journey work flows to map user needs and opportunity to create innovative ideas to bring exceptional user experience design. Well structured work flows helped us to define product catalogues and incredible measurement update funnel. Well defined information architecture is able to reduce the bounce rate from the website to a great extent.
DESIGN
We were started designing Brand logo and color theme to attract different age group users. We set bold and pleasant color scheme.
However, we used toned down subtle colors for navigation bars and white backgrounds to provide attention on product images.
To reinforce the product visibility and importance we have used very few interactions on the website so that user get into transaction flows without friction and empower buying attitude.
OUTCOME
We were arrived a complete digital solution to feel like direct interaction with fashion design agent and make user happy purchase.
- Designed well structured home page where user can search filter fashion design offerings
- Wide range of product catalogue and product listings with progressive product update feature.
- A step-by-step approach measurement taken and update design screens so that user well informed, well prepared and well updated.
- Informative order list screens and status update which helps user to track order status
