Setting up the Interview with key stakeholder to gather requirement and feedback about the product.

Interviewing users in their own environment and observing user tasks when they use website/application.

User interviews are a key activity for understanding the tasks, motivations and getting insights of the user group for whom you are designing

Audit/review the strengths and weaknesses of competitors against your project objective and set the benchmark to achieve the same.

Crafting an online survey, primarily to solicit feedback from current (or potential) users.

Reviewing and cataloguing a client’s existing repository of content then that content would be mapped in mind mapping diagram.

Evaluating a website or app against Heuristic rules and documenting usability flaws and other areas for improvement.

A persona is a fictitious identity that reflects one of the user groups for who you are designing.

Story describing the “ a day life of “ one of personas which is one of target user group how they interact with website /app in their lives.

Capture user behavior, pain points, motivations, and needs from users placing in separate pillars and giving solutions for each of pillars based on user needs and motivations

A graphical representation of activities and actions conducted by users of a system.

A sitemap is a complete list of all pages available on a website.

Visually communicate abstract concepts and getting feedback from user early in development and making changes required by users in less time.

Quickly develop interactive prototypes with tools like JustInMind or Axure. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.

Evaluating a website/app by testing with users to identify any usability problems, collect qualitative and quantitative data to find user's satisfaction.