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Information Scent

Summary: When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences. The web is all about hyperlinks. But, you may wonder, when presented …

Usability Guidelines

1. People Don’t Want to Work or Think More Than They Have To People will do the least amount of work possible to get a task done. It is better to show people a little bit of information and let them choose if they want more details. The fancy term for this is progressive disclosure, which I wrote a …

Dark Pattern methods

Raising awareness of UX dark patterns, with the help of practitioners and users. Our research at the UXP2 Lab builds upon UX practitioner Harry Brignull’s work on dark patterns. Brignull defines “dark patterns” as instances where designers use their knowledge of human behavior (e.g., psychology) and the desires of end users to implement deceptive functionality that is not in the …