Mindtreasury adapt most widely followed UX approaches to find customer requirement and bind with business needs. We create strategic design by observing users and building personas which brings user centric design.


User research & Analysis

We do our Strategic UX to set business goal and measure success metrics to achieve business goal. Our anthropology research artefacts bring user insights and feedback to define unique propositions and opportunities success in business.

Information Architecture

We create and define site content and structure in user own language. We do minimalist design and content approach to facilitate user to interact with system and feel frictionless user experience .

Wireframe Prototype

Our wireframe Prototype approach which would make realty aesthetic feel brings user insights and helps to build delightful user experience product and also reduces development risk.

Usability Test

We have lot of challenges to meet user needs and satisfy them in competitive market. Our usability test will brings user needs and validate user satisfaction in earlier development which helps to reduce development cost.

our approach


Our strategic design generates user data and sets unique value proposition to the informed product design. At the end of it, we will align on Why and What we are doing for customer, define target user, market, technical goal and revenue stream. Design strategy lays road map for product design development which makes sense to the stakeholders.

Design thinking

Mindtreasury practices Design Thinking methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by empathising the human needs involved, by defining the problem in human-centric ways, by creating many ideas through ideation process and by adopting a hands-on approach in prototyping and testing.

Agile UX

We have embraced Agile methodology for its obvious benefits like transparency , inspection and adaptation. Agile development by its very nature puts design strategy at the back burner. You need your concerns addressed; and you need that before you sprint. Needless to say, you will need few weeks of design thinking before agile development. Our Agile UX approach is a hybrid of Strategic Design and Agile Development.

Principle Interaction Design

Our various types interaction design principles makes easy interaction with design and creates great user experience. With this understanding how someone make use visual, interaction, motor and memory interactions efficiently and effectively with satisfaction. We inspect our design with VIMM, Heuristics and global design principles and provide usability solutions.