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Brand Building Strategic Approach

A brand commonly known as a product name, organization, or person could deliver a unique service or benefit for its audience. Brands should have unique characteristics and themes to identify by common people. The brand could be evolved through proper market strategy by empathizing with customer needs and pain points. I disclosed brand types, the …

Masculine Feminine Design

The use of generalizations masculine versus feminine design is about audience expectation and perception what we determine. There are some elements which makes difference in persuasion of gender Color Gender color stereotypes affects user perceptions Light blue for newborn boys and pink for newborn girls. When they grow, the colors widen to blue, red, and green …

Usability Design Principle: Overload Data Increase Cognitive Load

The overloaded and very crowded data user interface, impact user performance and brain process, challenges to memorize data. People struggle to process data, overloaded data competes for the process of the brain, it increases friction and cognitive load. Finally, it impacts efficiency, learnability, slows down to achieve our goal. •Crowed free and feasible environment makes …

Simple and Aesthetic Design Makes User Comfortable

Aesthetic and minimalist design very important behavior we should adhere. Why this is important in user interface, Our brain can only process limited information at a time.  •Sometimes, the interface is too cluttered with a lack of hierarchy. Which makes it very difficult to focus or function properly. The aesthetic and minimalist design is the …

Heuristic Principles – Best Practices

1 Visibility of system status Feedback: keep user informed about what goes on Provide status information Feedback: show that input has been received Features change as user carries out task Feedback provided for all actions Feedback timely and accurate Indicate progress in task performance Direct manipulation: visible objects, visible results Identity cues system response vs. …

Recognition rather than Recall- Example

User are encountered to interact various people and products where they want to feed input and get output daily basis , during this interaction they easily recognize things which they want to interact or sometime they use memory to retrieve relevant information continue interaction. So there are two parts involved each interaction which are recognition …

Agile Scrum Roles

Scrum – A framework within which people will play roles in predefined roles The roles can not be changed or modified because scrum immutable. The Scrum Team consists of a Product Owner, the Development Team, and a Scrum Master. Scrum Teams are self-organizing and cross-functional. Self-organizing teams choose how best to accomplish their work, rather …

Agile Scrum Framework – How it Works

What is Scrum Scrum is a subset of Agile. It is a lightweight process framework for agile development, and the most widely-used one. Scrum existed before Agile. Scrum respects the Agile Manifesto. Scrum framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value. Scrum is: …