Experience Made as heaven by feel of viewing products
Client
MakeMe
An Indian based Personal grooming products Ecommerce platform which is an aggressive startup company.
What We Did
UI UX Design & Development
We made heaven feel of experience in browsing and viewing the products to shortlist in mobile platform.
How We Did
Design Thinking Workshop
Competitor analysis, user study and understanding business needs through design thinking workshop helped to elicit feedback, define happier customer journey.
Overview
MAKEME COLLABORATED WITH MINDTREASURY TO RIDOUT PANDAMIC PERSONAL CARE CHALLENGES
MakeMe is a spa center which provides beauty care services for both gender. MakeMe expands their services across south India. They planned to land in personal grooming products selling through online along with their spa and saloon services.
PROCESS AND DELIVERABLES
USER CENTERED DESIGN THINKING
- Design Thinking Workshop
- User Research
- UI/UX App Design
- User Testing
- Design System
DEFINE
CHALLENGES WE DEFINED FROM SYNTHESIZED DATA LEVERAGES TO IDEATION
Though they have uncertainty in success in product selling in ecommerce platform. They had confident in their goal since already they have good market visibility. Make Me planned to develop mobile app to mobile user who can browse the product and buy online.
PROJECT GOALS
Brand
Elevating Brand Value
Usability
Frictionless User Interaction
Transaction
Successful Order Completion
Exceptional UX
Stable Service Trustworthy Products
Make Me approached us to get kick start mobile app development to create seamless online purchase . Through Mobile app user can registry quickly and browse the products and view details to process checkout. MakeMe set bench mark based on market research that they did. They defined a competitive value proposition to meet competitive market.
We jumped into user research to understand user perspective for personal grooming products. Through user research and survey we gathered what they need, feedback and problems they face in competitor platform. MakeMe have user base through their spa service which made us easy to discover business and user needs.
We synthesized research findings and analyzed opportunity to innovate new solutions which would make unique value proposition. We created persona for both the gender and synthesized data what we gathered from discover stage .
UX Process
Gathered User Problems and Synthesized to Innovate
UX Process
Observed User Motivation and Challenges sparked us to Innovate Solutions
DESIGN
WE RETHOUGHT CUSTOMER EXPERIENCE IN THEIR PERSONAL GROOMING CARE IN PANDEMIC
We were started designing brand images and color theme to attract different age group users. We set bold and pleasant color scheme. Created simple and intuitive mobile app interactive screens which helped us to showcase among with stakeholder to elicit feedback.
RESULT
WE MADE EASY TO SETUP HOME SALOON NEVER BEFORE
We delivered a complete app design solution to compete market and success in their goal as defined in bench mark. Our design solution make trust on purchase and increased confidence user to select the product to use.
- Designed well structured landing and home page which have well organized navigation
- Wide range of product catalogue and product listings with progressive product update feature.
- Well organized product content description, how to use and schedule physician consulting
- A new approach peer discussion about the product experience to share buyer
