UI UX Design and Development Studio, Chennai India
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Summary: People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error messages and navigation menus, leading to user confusion and task failure. Luckily, with the right visual presentation you can dramatically reduce the likelihood of change blindness. Our minds are amazingly quick and accurate at …
1. People Don’t Want to Work or Think More Than They Have To People will do the least amount of work possible to get a task done. It is better to show people a little bit of information and let them choose if they want more details. The fancy term for this is progressive disclosure, which I wrote a …
Raising awareness of UX dark patterns, with the help of practitioners and users. Our research at the UXP2 Lab builds upon UX practitioner Harry Brignull’s work on dark patterns. Brignull defines “dark patterns” as instances where designers use their knowledge of human behavior (e.g., psychology) and the desires of end users to implement deceptive functionality that is not in the …
A brand commonly known as a product name, organization, or person could deliver a unique service or benefit for its audience. Brands should have unique characteristics and themes to identify by common people. The brand could be evolved through proper market strategy by empathizing with customer needs and pain points. I disclosed brand types, the …
Gestalt Principles influence people’s perceptions based on knowledge. Gestalt psychology helps to focus on complex objects and perceive them as a whole. Psychology can be implemented for different types of applications like product design and medical therapy. Gestalt principle formed by many factors, people experience, current environment, thoughts and needs. Gestalt therapy focuses on the present. …
In this above video explained about dark pattern that kills user experience. Product owner how they manipulate users to get benefit for them and frustrated users. While designing website and mobile apps, we structure and organize content and design elements to access easily by end user to be completed desired action efficiently. In contrast, some …
Just spend few minutes of your time to learn navigation types and its merits and demerits. Navigation types and which one wins over other with regards to usability There are different factors involves to consider when choosing navigation types 1.Visual Scanning (WHERE they start to see and end)2.Visual Fixation (where eye spots in user interface, …
Ecommerce people create attitude to buy online products by rewarding and making customer happier.They are inducing our brain and making addict by understanding human psychology and brain reward system they way how it works Brain Reward System of the brain are a group of structures which are activated whenever we experience something that is rewarding,such …
Some designers mistakenly define some UI pattern that will become a hindrance to user.Anti UI patterns may trigger users to reach the wrong target or will become an impediment to reaching the goal. Unintended RoutingWe see many websites routing users to different websites that they unexpected. Designers or product owners may have a tricky selling …
In this video, discussed about usability metrics and how this helps to improve user experience and conversion rate. Usability framework is a tool centered around a user who will interact with a particular product or a service in a specific context. It measures the usability of a product or service by capturing and creating benchmarks …