Showing 15 Result(s)
Information Scent
Summary: When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences. The web is all about hyperlinks. But, you may wonder, when presented …
Change Blindness Causes People to Ignore What Designers Expect Them to See
Summary: People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error messages and navigation menus, leading to user confusion and task failure. Luckily, with the right visual presentation you can dramatically reduce the likelihood of change blindness. Our minds are amazingly quick and accurate at …
Usability Guidelines
1. People Don’t Want to Work or Think More Than They Have To People will do the least amount of work possible to get a task done. It is better to show people a little bit of information and let them choose if they want more details. The fancy term for this is progressive disclosure, which I wrote a …
Dark Pattern methods
Raising awareness of UX dark patterns, with the help of practitioners and users. Our research at the UXP2 Lab builds upon UX practitioner Harry Brignull’s work on dark patterns. Brignull defines “dark patterns” as instances where designers use their knowledge of human behavior (e.g., psychology) and the desires of end users to implement deceptive functionality that is not in the …
Brand Building Strategic Approach
A brand commonly known as a product name, organization, or person could deliver a unique service or benefit for its audience. Brands should have unique characteristics and themes to identify by common people. The brand could be evolved through proper market strategy by empathizing with customer needs and pain points. I disclosed brand types, the …
Masculine Feminine Design
The use of generalizations masculine versus feminine design is about audience expectation and perception what we determine. There are some elements which makes difference in persuasion of gender Color Gender color stereotypes affects user perceptions Light blue for newborn boys and pink for newborn girls. When they grow, the colors widen to blue, red, and green …
Usability Design Principle: Overload Data Increase Cognitive Load
The overloaded and very crowded data user interface, impact user performance and brain process, challenges to memorize data. People struggle to process data, overloaded data competes for the process of the brain, it increases friction and cognitive load. Finally, it impacts efficiency, learnability, slows down to achieve our goal. •Crowed free and feasible environment makes …
Simple and Aesthetic Design Makes User Comfortable
Aesthetic and minimalist design very important behavior we should adhere. Why this is important in user interface, Our brain can only process limited information at a time. •Sometimes, the interface is too cluttered with a lack of hierarchy. Which makes it very difficult to focus or function properly. The aesthetic and minimalist design is the …
Heuristic Principles – Best Practices
1 Visibility of system status Feedback: keep user informed about what goes on Provide status information Feedback: show that input has been received Features change as user carries out task Feedback provided for all actions Feedback timely and accurate Indicate progress in task performance Direct manipulation: visible objects, visible results Identity cues system response vs. …